Villafranca de los Barros is a municipality of around 12,500 people founded in the fourteenth century. It has a temperate climate, with most of the rain coming in the winter months.
Ayuntamiento de Villafranca de los Barros, located at Plaza España, 11, is the local town hall and government offices. Día Internacional del Orgullo LGBT was celebrated at the town hall on 28 June 2016, with some statements being made, a manifesto being read and the rainbow flag being flown all day. Around 22:00, the town hall was also lit in the color of the rainbow flag. During the rest of the week, some pedestrian crosswalks were also temporarily turned into rainbows. The rainbow flag was also hung from a balcony of the townhall in celebration of Orgullo in 2015 and 2019. Leticia Araya, Concejal de Igualdad, announced in late June 106 that the town had signed an agreement with Fundación Triángulo to become part of Red Extremeña contra la Homofobia.
The Casa de Cultura, located at Calle Luis Chamizo, s/n, is a cultural events center in the town. The building was constructed at the end of the nineteenth century by D. Ricardo Montero de Espinosa and D. Eduardo Rengifo, with its original use being a flour factor. It continued to serve this function until 25 January 1979. Rehabilitation work began on the building in 1986. The Asociación Triángulo together with the Asociación de Mujeres de Villafranca Maria Flores and in collaboration with the Ayuntamiento de Villafranca de los Barros organized an event that screened the documentary about lesbians in Extremadura, Los versos de Safo, on 28 November 2018 at the Salon de Actos in the Casa de Cultura. This was then followed by a debate. The purpose of the event was to highlight the double discrimination faced by lesbians for being women and female homosexuals.
Calle Gloria Fuertes is a street in the municipality named in honor of Gloria Fuertes. Fuertes was a poet and member of the Generación del 50, the first post-war generation of Spanish writers. She was a lesbian and feminist, and an important one in Francoist Spain at a time when the regime demanded conformity to strict ideological gender roles.