Vivares is a local entity inside the municipality of Don Benito with a population of around 700 people. It was built as a suburb of Don Benito during the mid-1960s. Intially, preference for moving to the town was given to salaried farm workers and to Spaniards returning from abroad. Agriculture continues to be the main economic activity of the town, with the main products being tomatoes, melons, corn and rice.
Local town halls in Villanueva de la Serena, Don Benito, Vivares, Plasencia and Villanueva del Fresno made the gesture of creating rainbow pedestrian crossings in honor of Orgullo in June 2015. This was a year where such gestures by municipal governments faced large amounts of scrutiny after the Partido Popular national led government said town halls should not fly the rainbow flag for Orgullo as it does not apply to everyone.
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